Health and Wellness Brand Group

THE HOME
FOR THE BEST
BRANDS.

Atlana Group is building the leading portfolio of health and wellness consumer brands. We acquire, operate, and scale with the precision of a group that has done it before.

£5M+
Capital Deployed
9
Active Markets
80+
Network Partners
8+
Years in the Space
Group

Built
different.

Atlana Group is a brand group built specifically for health and wellness. Every brand inside benefits from the collective infrastructure, knowledge, and network of the whole.

We partner with founders who have built something worth scaling. Every brand inside Atlana gets access to what took us years to build.

01
Acquire
We buy brands that have proven product-market fit in health and wellness. We move quickly and we close.
02
Operate
Post-acquisition, the group infrastructure takes over. Marketing, supply chain, finance, and operations at a level most single brands cannot reach.
03
Scale
New markets, new channels, new revenue streams. The group makes scaling faster and cheaper for every brand inside it.
Our Brands
Our Position

The leading
health and wellness
brand group.

We are not building a generic holding company. We are building the group that every serious health and wellness brand wants to be part of.

Consumer Health Sports and Performance Beauty and Longevity Pet Wellness
05 Categories
The Team

Who you
deal with.

Founder and Principal
Markus Thora
Founder and Principal
Deal origination, portfolio strategy, and brand operations. Markus leads every acquisition from first conversation to close. There are no intermediaries. You speak directly with the decision-maker on day one.
Acquisitions
Deal Lead
From first conversation to signed documents. We structure and close every deal in-house.
Revenue
Growth and Media
Paid media, retention, and revenue growth across the portfolio. Connected directly to group infrastructure.
Day to Day
Operations
Integration, supply chain, fulfilment, and operational efficiency from day one of ownership.
Finance
Numbers
Cash flow, unit economics, and group-level reporting. We know exactly where every brand stands at all times.
Brand
Brand and Creative
Brand strategy, positioning, and creative direction. We protect and elevate what founders built.
The Bench
80+ Partners
A vetted network across supply chain, brand strategy, retail, and specialist advisory. We know exactly who to call.

One group.
One machine.

Every brand that joins Atlana Group gets immediate access to the infrastructure we have spent years building. The same specialists, the same supply chain relationships, the same performance marketing systems.

This is what makes the group worth more than any brand operating alone.

Performance
Paid Media
In-house performance marketing across Meta, Google, and TikTok. Buying power and creative that single brands cannot access alone.
Commercial
Legal
Specialist ecommerce and corporate counsel across UK and international markets.
Supply Chain
Sourcing
Direct factory relationships across Asia, Europe, and the US. Shared volume means better margins for every brand.
Finance
Finance
Senior finance advisors with consumer brand backgrounds. Unit economics, fundraising, and group-level reporting.
Brand
Strategy
Senior brand strategists who have scaled and repositioned consumer brands at every stage of growth.
Retail
Wholesale
Buyer relationships and retail channel advisors across UK, EU, and US markets.
80+

Vetted partners and specialists across M&A, legal, performance, supply chain, brand, and retail. The bench behind every brand we acquire.

05
How It Works

Direct.
Fast.

01
Reach Out
Tell us about your brand and what you are looking for. We read every submission ourselves. No brokers, no intermediaries.
Day 1
02
We Respond
You get a straight answer within 48 hours directly from our principals. Interest or pass, no ghosting.
48 Hours
03
First Call
We get on a call to understand the brand, the story, and what the founder needs. No financials required at this stage.
Week 1
04
Due Diligence
We review the business properly and move without dragging it out. Focused on what actually matters.
Weeks 2 to 3
05
Close
We present our terms and work towards a clean completion.
30 to 60 Days

YOUR
BRAND
BELONGS
HERE.

If you have built a health and wellness brand worth talking about, we want to hear from you. We review every submission personally.

Fully confidential. You speak directly with our principals.